What is Beta (Release)
A beta release is the launching of a product version to individuals outside the firm referred to as beta testers. The objective of the release is to furthur test some features of the product and receive feedback from external developers or prospective customers. The beta release follows internal testing of the previous version of the product. It can be performed in a public, accessible to everyone interested, or private manner to only a selective group of people. The choice of the release method depends on the company's objective and limitations. Following an open or public strategy can be employed to demonstrate and market the company's products, attracting early adopters.